Over twenty years ago, the legendary Kylie Minogue dropped her iconic pop album Fever. It changed music forever. Now, luxury brand Chanel is celebrating this massive milestone with a brilliant new handbag campaign. This ad perfectly recreates the famous “Come Into My World” video.
Margot Robbie stars in this visually stunning Parisian street scene. We see multiple versions of the talented actress walking around. She walks out of bookstores and steps out of cabs. Nevertheless, the real magic happens when you spot the clever cameos. The energy is absolutely incredible to watch.
Recreating Gondry’s Dazzling Visual Loop
French filmmaker Michel Gondry directed this brand new Chanel commercial. He actually directed the original Kylie Minogue music video, too. Fans love seeing his unique vision. Robbie performs normal daily tasks. She pets a cute dog and rides a bike down a busy street.
On the flip side, things get wonderfully weird and loopy very fast. Multiple clones of the movie star fill the entire frame. Minogue herself makes a fun surprise appearance in the ad. She wears a cozy pink sweater while singing her track. She looks down from a window at the chaos.
Chart-Topping Nostalgia Hits Paris
We should remember how huge this song actually was. It was massive. “Billboard Hot 100 chart. It stayed there for eight straight weeks in late 2002. The Fever album was honestly a massive global success story.
Regardless, this new Chanel campaign brings that magic back. It introduces those catchy Y2K beats to a younger generation. Margot Robbie and Kylie Minogue created something truly special together. This clever handbag ad proves that great pop never dies. Fans can not get this infectious tune out of their heads today.
